Guru Slayer – a Review by Father Dave

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For the beginner, Guru Slayer could indeed prove to be a useful guide, and it does take you by the hand through all the basics of affiliate marketing. Even so, as an introduction to affiliate marketing, it is way over-hyped and over-priced.


I just finished reading Andrew Fox’s Guru Slayer manual. I read the whole thing – from virtual cover to virtual cover – in about half an hour, while waiting for an appointment in the local doctor’s waiting room. To say it was a disappointment would be an understatement. Quite frankly, the results of my blood test were far more stimulating. The Guru Slayer manual is basic.

Now it may be that the book was just not targeted at persons like myself who have shuffled through enough e-paper on the subject of affiliate marketing to account for the deforestation of an entire virtual planet. Yet Mr Fox does target struggling marketers in his sales page – promoting himself as the real deal in contrast to the army of ‘gurus’ who have ‘lied, cheated and stolen’ from us all!

On his sales page, Fox claims to have ‘fresh and original’ material that has been ‘road-tested’ on ordinary, everyday marketers like you and me – people who have been struggling to achieve that‘Internet marketing dream’ that continues to be dangled like a carrot in front of our faces.

Now, I wouldn’t question that Fox has road-tested his system, nor that his subjects have been successful, but I can say with absolute certainty there is nothing ‘fresh’ or ‘original’ in Fox’s work.

In terms of the basic components of Fox’s system, there is not a single idea there that I haven’t read of in other ebooks on affiliate marketing. Indeed, most of what he says can be found in a combination of those free ebooks that clog up the NET like stray pigeons in a jet engine.

Admittedly, Fox does say from the beginning that ‘simplicity is the key’, and perhaps that should be an encouragement to us all, for there really does seem to be very little separating Fox from the rest of us, in terms of his methods. More to the point, reading through Fox’s step-by-step manual, I find that I’m already duplicating his system in almost every detail bar one, yet not achieving anywhere near his level of success in monetary terms.

The one point at which I differ is in the fact that I’m not choosing the products I promote based purely on whether or not they will sell. Of course I know that choosing the right product is the foundation upon which success is built. Even so, I remain determined to see if I can build my income through choosing products based on their usefulness and value to others, rather than on whether they are ‘hot‘. I appreciate that this is a more difficult path to choose, but that’s why I look to new books like Guru Slayer to give me fresh ideas, to help compensate for my choice of products. This one just didn’t deliver.

In short, I am not recommending ‘Guru Slayer’ to any of my subscribers.

For the experienced marketer, alternative books like Day Job Killer or even Affiliate Project 10 are, in my opinion, far better investments, as they contain genuinely innovative techniques. For the beginner, Guru Slayer could indeed prove to be a useful guide, and it does take you by the hand through all the basics of affiliate marketing. Even so, as an introduction to affiliate marketing, it is way over-hyped and over-priced.

(read my review of Day Job Killer, as an alternative to this product)

Rev. David B. Smith

Parish priest, community worker,
martial arts master, pro boxer,
author, father of four.
www.FatherDave.org

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About Father Dave

Preacher, Pugilist, Activist, Father of four
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